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Learn more about upcoming admissions events, the admissions process, and application requirements.
Master of Science in Marketing Science
A Curriculum That Combines Analytical Skills with Marketing Savvy
The Columbia Business School MSM program is designed for those ready to stay ahead in a field where analytical marketers are in high demand. Our program includes:
Five core courses that push the boundaries of marketing science, including Market Intelligence, Strategic Consumer Insights, Digital Marketing, Marketing Analytics, and Strategic Marketing Consulting
Three credits of electives in marketing connecting you with modern marketing practices
Three credits of electives in business analytics
Led by world-class faculty, you'll learn marketing analytics skills that go beyond traditional approaches. Choose between a master thesis grounded in an industry-related problem and/or a relevant academic research question or specified PhD level class in lieu of completing a thesis.
Prior to commencing the program, admitted students are required to have completed a Statistics course at the undergraduate level. It is also desirable that applicants have some experience in a programming language, preferably Python or R.
Launch your career.
Shape your future with access to a vast network.
- Actable Data
- Atlassian
- ByteDance
- Citizen
- Deloitte
- Dior
- DoorDash
- Hong Kong Palace Museum
- JP Morgan
- Kodiak Robotics
Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100
Creative. Data-Driven. Marketing Analytics.
- Complete this STEM-eligible degree in just three terms in New York.
- Learn from renowned faculty who drive innovation in marketing.
- Gain hands-on experience with real-world data and analytics tools.
- Engage with NYC's dynamic business and marketing ecosystem.
- Blend cutting-edge marketing theory with advanced quantitative skills.
Shaping the Future of Data-Driven Marketing
At Columbia Business School, we're not just teaching marketing—we're revolutionizing it. Our Master of Science in Marketing Science program is a catalyst for transformation in the world of data-driven marketing. This cutting-edge STEM-eligible curriculum prepares you to lead with insights that will reshape industries, consulting firms, not-for-profits, government, and other organizations.
- MarketBridge
- Merkle
- OGC Global
- One Rockwell
- Roku
- Spotify
- Strike Protocols
- The Webster
- Wayfair
- Xiaohongshu (RED/Little Red Book)
- Yahoo
“The MS in Marketing Science perfectly combines the qualitative and theoretical aspects of marketing with its most technical and analytical ones. On top of that, the possibility of taking both MBA and PhD courses represents the most cutting-edge approach to both marketing and data science.” Sofia Cattaneo, MSM ‘20
